NYC Media Lab challenged developers to drive media innovation by mashing up APIs, feeds, and data from New York City media and technology companies.

Media Mash 2012 is an application challenge from NYC Media Lab to create innovative media mashups using data, APIs, and feeds from leading media and technology companies. Winners will receive $10,000 in cash prizes as well as promotional exposure. Prizes will be awarded for the most innovative applications. 

The Media Mash is open to individuals and organizations in the United States. Submitted apps can run on the web, desktop computers, tablets, and mobile phones. Developers will have approximately three months following the launch to develop their submissions. A panel of distinguished judges from the media and tech industries, venture capital, government, and NYC-based universities will select winners, and the general public will vote to identify a Popular Choice winner.

Media Mash goals:

  • Drive media innovation through developer engagement with media-related APIs
  • Connect media organizations with the developer community
  • Encourage the media industry to develop their data/API offerings

View full rules

How to enter

  1. Create an account on MediaMash.ChallengePost.com or log in with an existing ChallengePost account.
  2. On MediaMash.ChallengePost.com, click Accept this challenge to register your interest in participating. This step ensures that you will receive important challenge updates.
  3. Explore the data, APIs, and RSS feeds available from participating media organizations and others on the Resources tab of the challenge website.
  4. Create a working software application that uses at least one data set, API, or RSS feed from a participating media organization.
  5. Confirm that you have read and agree to the Official Rules, and submit your application by including a link to your downloadable app or website, a video demonstrating how it works, a text description of the app, and at least one screenshot of your working application.

Judges

Dawn Barber

Dawn Barber
Co-founder, New York Tech Meetup

Ken Bronfin

Ken Bronfin
President, Hearst Interactive Media

David Carroll

David Carroll
Director, MFA Design + Technology, Associate Professor of Media Design at Parsons The New School for Design

Chris Fralic

Chris Fralic
Partner, First Round Capital

Glenn Goldstein

Glenn Goldstein
Vice President, Video Technology Strategy, MTV Networks

David Lerner

David Lerner
Director of Venture Lab, Columbia Technology Ventures

Roger Neal

Roger Neal
Executive Director, NYC Media Lab

Frank Rimalovski

Frank Rimalovski
Managing Director, NYU Innovation Venture Fund

Andy Weissman

Andy Weissman
Partner, Union Square Ventures

Judging Criteria

  • Quality of the Idea
    Includes creativity and originality
  • Implementation of the Idea
    Includes how well the idea was executed by the developer, plus user experience and design
  • Potential Impact on Media Innovation
    Includes whether the application offers a new user experience of content, a new means of distributing media content, and/or highlights a potential new media business model