Media Mash 2012 is an application challenge from NYC Media Lab to create innovative media mashups using data, APIs, and feeds from leading media and technology companies. Winners will receive $10,000 in cash prizes as well as promotional exposure. Prizes will be awarded for the most innovative applications. 

The Media Mash is open to individuals and organizations in the United States. Submitted apps can run on the web, desktop computers, tablets, and mobile phones. Developers will have approximately three months following the launch to develop their submissions. A panel of distinguished judges from the media and tech industries, venture capital, government, and NYC-based universities will select winners, and the general public will vote to identify a Popular Choice winner.

Media Mash goals:

• Drive media innovation through developer engagement with media-related APIs
• Connect media organizations with the developer community
• Encourage the media industry to develop their data/API offerings

$10,000 in prizes

1. Create an account on MediaMash.ChallengePost.com or log in with an existing ChallengePost account.
2. On MediaMash.ChallengePost.com, click Accept this challenge to register your interest in participating. This step ensures that you will receive important challenge updates.
3. Explore the data, APIs, and RSS feeds available from participating media organizations and others on the Resources tab of the challenge website.
4. Create a working software application that uses at least one data set, API, or RSS feed from a participating media organization.
5. Confirm that you have read and agree to the Official Rules, and submit your application by including a link to your downloadable app or website, a video demonstrating how it works, a text description of the app, and at least one screenshot of your working application.

• Quality of the Idea
  Includes creativity and originality
• Implementation of the Idea
  Includes how well the idea was executed by the developer, plus user experience and design
• Potential Impact on Media Innovation
  Includes whether the application offers a new user experience of content, a new means of distributing media content, and/or highlights a potential new media business model